This is the 30-minute talk, the way the room saw it. Twenty-one slides. Some of them play a short scene when you press the arrow: a Monday-morning board, an inbox, a manager asking three coworkers for one page. Each scene stops and waits for you. Read at your own pace, it takes about ten minutes.
The company in the story, Ridgeline Systems, is made up. The numbers on the one slide about a real company are from an engineering org I ran.
40-person IT consulting and managed-services firm, Houston, since 2009. Projects first, plus support contracts.
Custom software and cloud migrations for mid-size companies. Support contracts for clinics, schools, distributors.
Every rate comes off rate-card.xlsx. Hourly rates and the support retainer never move.
Sara, sales lead, owns quotes. Dana, office manager, owns invoices. Luis, delivery lead, owns project hours.
Plain, warm, short. First names. No shouting, no "!". We say what we will do and when.
Send anything. Name a rate that is not on the rate card. Promise a delivery date Luis has not agreed.